Product News

Option Take Rate

Option Take Rate is a new addition to the JATO product portfolio. Our solution gives customers the ability to analyse the actual demand for options offered in the marketplace at a given price. This information will support key option equipment and pricing decisions.

Option Take Rate includes both the standard fitment rate and the option take rate to show the total fitment rate. The total fitment rate is needed to understand the true demand of a feature for competitors’ vehicles, or for a segment.

Price and take rate charts furthermore support pricing decisions by enabling analysis of competitive option take rates compared to the option prices, so that customers can optimise and increase their sales revenue.

Option Take Rate is also of high value to Component suppliers and Manufacturers. Customers can analyse the total fitment rate, and trend, of an option which indicates the production needed to meet future demand.